Marketing concept development

Internet-business marketing concept development is stage enabling Retail Online specialists to obtain a detailed understanding of comparative attractiveness of different approaches to product positioning in the web. Frequently our client-companies already have pricing and marketing policy which is used in off-line business. Nevertheless due to significant differences between off-line market and Internet environment approaches to marketing and price positioning are often experience deep changes.

Within the framework of marketing concept development Retail Online consultants check applicability of the current product marketing concept to the Internet. In case if Internet-business launch with current marketing concept is impossible or not promising, Retail Online specialists adjust or propose certain adjustments to the product marketing concept to be made on the web. Given that we rely on the knowledge of the Internet environment obtained during on-line environment analysis.

Only after making coordinated decision on the product positioning on the web, it is possible to proceed with development financial model, the final stage of Internet-business planning phase.