On-line strategy development

Basic stages of development on-line strategy are defined by three basic questions answered by strategy of every business:

• Is there a potential for growth?
• Can this potential be unlocked?
• Which steps should be taken by the company and in which sequence to unlock market potential?

On the first stage of development on-line strategy “Retail Online” specialists conduct in-depth analysis of on-line environment. Such analysis provides a general vision of Internet market and answers the first of the questions above.

Answers to the second and third questions are in the field of studying the customer and buying behavior. “Retail Online” specialists analyze gaps between existing and required for unlocking market potential competences of the client. During on-line strategy development we also identify points of growth through studying end customer expectations and values. Only understanding consumer behavior one can understand which specific directions of on-line business development will provide maximum efficiency on every stage of project evolution.

Answering to the second and third questions “Retail Online” is focusing on understanding market logics and prepares strategic development program, which includes all strategic initiatives able to provide steady growth to the business in the long-term perspective. The result of this phase is a roadmap of strategic activities, which are nessesary to perform to reach project targets.

Further, on the stage of marketing concept development, some of strategic initiatives are implemented without any changes; other can be modified in order to correspond to company tactics. But still clear understanding of directions for business development guarantees progressive advance towards creation of smooth profitable business on-line.