On-line environmental analysis

The scope of services provided by “Retail Online” specialists in the area of on-line environment analysis enables our clients to obtain objective assessment of market for particular goods on the web as well as the vision for market development perspectives. In fact we conduct in-depth Internet market study for your product, but still methodologies of market analysis and forecasting can significantly differ from regular marketing tools.

As well as in regular market assessment results of on-line environment analysis are not limited by the general list of players presented in the market. We struggle to obtain the cornerstone information for further planning and development E-commerce branch of your business: market volume and value assessment, retrospective market growth rates, level of competitiveness and estimates of the largest competitors’ sales. Furthermore, paying attention to the off-line market as well, “Retail Online” specialists are able to draw the forecast of the perspective on-line market growth rates and to segment competitors along different criteria which will allow to differentiate from the competition and build-up unique business model.

Information obtained during the market analysis can further serve as a basement for development financial model of the business. This model will incorporate the number of heterogeneous factors including increase of amount of Internet users, trends of demand, price of attraction a single customer and other important parameters.

As the key outcome of on-line market study we consider the primary estimates of market share and sales potential on the web. The client is equipped with information sufficient enough not only for planning but also for high probability estimates of the general project profitability and other investment criteria, payback period and a like.

Implementing on-line environment analysis we seek to provide the manifold view of the market and on-line business potential. Scope of services performed by “Retail Online” within the frame of environmental analysis includes the following ones:

• On-line demand analysis and market value and volume assessment. As a result of the work performed “Retail Online” consultants provide a report containing the following information: approximate amount of Internet users requests on the product, estimates of amount of on-line deals, on-line market value and volume estimates, as well as comparative analysis with off-line market.
• Market development analysis and forecasting. Scope of works includes retrospective analysis of market value and volume dynamics and general competitive landscape as well as drawing a forecast of market development in 2-3 years perspective.
• Competitive analysis and competitors’ positions assessment. As a result of the study client obtains full range of information regarding intensity of on-line competition and estimates of leaders’ turnover.

We target to propose our client a manifold marketing analysis of on-line environment as we believe that such approach will provide the widest range of essential information for assessment strategic perspectives of on-line business. This will allow to mitigate the risks of mistakes during the financial planning phase, thus the probability of successful implementation of the project will correspondingly increase.